News

The CW Loses $60M in Latest Quarter as Nexstar Ad Sales Fall

Nexstar reported its third-quarter 2023 earnings Wednesday, revealing TV ad revenue was down overall 23% for the July-September quarter. (Variety) Similarly, The CW keeps losing money for the broadcast TV […]

Market dataGlobalThe CWNexstar3 years ago

The CW Owner Nexstar Sets New Ad Sales Leadership

The company is combining its networks and digital assets as a portfolio for upfront negotiations.

UpdateGlobalThe CW4 years ago

The CW Ad Sales Chief Rob Tuck Latest to Exit Following Nexstar Sale

The media company closed its acquisition of the network in October.

UpdateGlobalThe CW4 years ago

The CW CEO Mark Pedowitz Out as Nexstar Closes Acquisition

Nexstar is closing its purchase of The CW, but it’s doing it without Mark Pedowitz. On Monday, the media company announced it completed its purchase of a 75 percent ownership […]

Nexstar→The CW

AcquisitionTV · AcquisitionUnited StatesThe CWNexstar4 years ago

The CW Wraps Upfront With Strong Volume and 9-11% CPM Increases

It’s once again the first network to officially complete negotiations.

UpdateGlobalThe CW4 years ago

The CW Wraps Upfront with Strong Volume, 9-11% CPM Increases

Two days after NBCUniversal said it was “pretty much done” with its upfront negotiations, The CW once again became the first network to officially cross the finish line. (Adweek) The […]

Market dataGlobalThe CW4 years ago

The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

Saturday night expansion added linear and digital inventory to this year’s negotiations.

UpdateGlobalThe CW5 years ago

The CW Delays New Season to January, Will Air Mostly Acquired and Unscripted Shows in Fall

The CW is usually the last broadcast network to release its fall schedule during upfronts week, but with so many media companies delaying their presentations due to Covid-19, the network […]

AcquisitionGlobalThe CW6 years ago

The CW Crosses the Upfront Finish Line First, With CPM Increases in the Mid-Teens

Volume is up single digits compared to last year.

UpdateGlobalThe CW7 years ago

The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs

The CW’s packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series. (Adweek) […]

UpdateGlobalThe CW7 years ago

The CW Expands to Sundays, Making Room for All 5 Superhero Shows and a Charmed Reboot

The move will add 20% more national ad inventory going into the upfront.

UpdateGlobalThe CW8 years ago

CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases

Prime-time volume was flat at CBS and up 3-5 percent at its sister broadcast network.

UpdateGlobalThe CW9 years ago

CBS, The CW Wrap Upfront Sales with Double-Digit CPM Increases

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales. CBS is putting the finishing touches […]

UpdateGlobalThe CWCBS9 years ago

Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront.

Ford→Twitter Amplify→The CW

LaunchedSocial · Distribution dealUnited StatesThe CW10 years ago