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Japan’s Geniee acquires AdPushup-operator Zelto for $70 million

Japanese marketing tech firm Geniee, part of the SoftBank Group, has paid about $70 million in cash to acquire the revenue optimization platform Zelto (formerly known as AdPushup), a person familiar with the matter said, delivering 40 times return to a number of angel investors in the startup that began its journey in India. The […]

GenieeZelto

AcquisitionProgrammatic · AcquisitionJapanFavicon of GenieeGenieeFavicon of AdPushupAdPushup

Geniee Forms Capital and Business Alliance with AdPushup, Ad Revenue Optimization Service That Improves Media Revenue by 69%

Launches exclusive offerings in Japan and Southeast Asia TOKYO – Geniee, Inc. (Head Office: Shinjuku-ku, Tokyo; President & CEO: Tomoaki Kudo; hereinafter, “Geniee”) announces that it has entered into an investment contract with AdPushup, Inc. (Head Office: Delaware, US; co-founders Atul Agarwal and Ankit Oberoi; hereinafter, “AdPushup”), a provider of ad revenue optimization product aimed […]

GenieeAdPushuppublishers

UpdateProgrammatic · Distribution dealGlobalFavicon of GenieeGenieeFavicon of AdPushupAdPushup

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