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4 events for Les Echos
Open Les EchosLes Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias today announced its first-party capabilities in partnership with Permutive, including first year results which saw a doubling in the publisher’s data-driven revenue. Launched in June 2022, the ecosystem pools user data from five media brands in the Les Echos-Le Parisien Group – Les Echos, Le Parisien, Investir, Boursier.com and Connaissance des […]
Les EchosPermutive
Les Echos Le Parisien Médias et Permutive Lancent “SONAR” Pour une Publicité 100% First-Party Data
Le Groupe Les Echos – Le Parisien a annoncé aujourd’hui le déploiement d’une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d’activation publicitaire pour accéder à l’ensemble de ses segments first party. Grâce à la […]
Les Echos Le ParisienPermutiveadvertisers
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