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9 events for Local Media Consortium
Open Local Media ConsortiumLocal Media Consortium Names HTL BID as Premier NewsPassID Integration Solution for Local Publishers
Hashtag Lab’s HTL BID platform bridges the ad-tech engineering gap Publishers looking to manage ad tech more efficiently by implementing Prebid header bidding and its components more easily now have an answer. The Local Media Consortium (LMC), a strategic alliance of local media companies, announced today that the Hashtag Labs SaaS system, HTL BID, has joined the LMC’s prestigious list […]
Hashtag LabLocal Media Consortium
Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI’s Digital Growth Program, which also […]
Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance […]
Local Media Consortium and Brand Safety Institute Create Media Buying “Local News Advertising Whitelist” to Unlock Local News Media Advertising Inventory During Crises
The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of a media-buying “Local News Advertising Whitelist” that opens up thousands of vetted local media advertising opportunities for national brands and companies during times of crises, particularly as the […]
Local Media ConsortiumBrand Safety Instituteadvertisers
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, […]
Integral Ad ScienceLocal Media Consortium
United StatesLocal Media Consortium Guides Newspapers Through Programmatic Revolution
More than 1,700 publishers belong to the Local Media Consortium (LMC), and not all of them are experts on programmatic. The organization, which operates a local news ad exchange and negotiates technology deals for its members, counts massive publishing groups like Scripps, McClatchy and Tronc as its members, along with single papers like The Seattle […]
Local Media Consortium Makes Deal To Bring Lotame’s DMP To Local News Sites
It’s a problem that’s familiar to many agency buyers: start geotargeting, and soon, a campaign’s scale whittles to nothing. The same problem exists for publishers. If a local newspaper starts selling moms reading the auto section, the audience might be too small to be worthwhile to advertisers. The Local Media Consortium (LMC), a partnership of […]
Local Media ConsortiumLotame
Local Media Consortium Partners With Lotame to Harness Members’ Premium Data and Enhance Programmatic Strategies
NEW YORK, NY – Lotame, the world’s leading independent cross-screen data management platform (DMP), announced its new partnership with the Local Media Consortium (LMC), a strategic collaboration of leading local media companies. Lotame will provide participating LMC publisher groups with robust capabilities to collect, organize, target, and syndicate audience data between participating members. “The size, scope, and […]
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