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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
17 events for Infillion
Open InfillionInfillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
Infillion Acquires Market Research Platform Phonic
Infillion has acquired Phonic, a global market research platform designed to build voice and video surveys, analyze insights, and create media-enabled research for its partners. Phonic uses AI to accelerate analysis of the data it collects and works with an impressive list of enterprise and academic clients. “Phonic is thrilled to join Infillion and its impressive […]
InfillionPhonic
Cavai And Mediamath Announce Global Partnership To Deliver Conversational Advertising Programmatically
The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients. In […]
CavaiMediaMath
Sourcepoint, Mediamath in first-of-its-kind ‘privacy-safe’ inventory deal
Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have deemed compliant, brand safe, […]
SourcepointMediaMath
Infillion Launches ShopX, a Better Way for Brands to Deliver Shoppable Video Ads at Scale, Across the Open Web
Infillion’s new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart Infillion, an advertising platform built for the connected future and Web3, today announced the launch of ShopX — its shoppable advertising product that promises a better way for brands to deliver their message and […]
Infillion Launches AttnX, the First CTV Value-Exchange Ad Experience Built for Brands of Any Size
AttnX is first of several new products to be launched under new Infillion brand Infillion, the leader in innovative high-impact ad solutions for CTV and high-performance programmatic campaigns, announced the launch of AttnX — an advertising product built for CTV, desktop, and mobile that secures consumers’ opt-in interest and respects their time and attention before […]
Mediamath Buys German Programmatic Firm Spree7; Pixalate Finds A Botnet
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]
Spree7MediaMath
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