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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
20 events for MobileFuse
Open MobileFuseMobileFuse Announces Partnership with ID5, Enhances Campaign Performance and ROI
Leading digital advertising platform and alt ID provider partner, resulting in 77% increased reach for advertisers MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. MobileFuse stands as the one of the first in-app SSPs to adopt the ID5 ID, helping […]
MobileFuse Partners With iSpot.tv, Bolsters CTV and Video Measurement Capabilities
By combining the power of iSpot with MobileFuse’s leading CTV offering, advertisers will have a clear view into the incremental reach and impressions over both linear and CTV sources at scale MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, officially announced a key partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv […]
MobileFuseiSpot
MobileFuse Partners with Adelaide on Comprehensive Network Audit, Offers High-AU Mobile and CTV Marketplace to Customers
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced its strategic partnership with Adelaide, the leader in attention-based media quality measurement. This collaboration demonstrates MobileFuse’s commitment to providing advertisers with premium, consumer-friendly supply and enabling clients to achieve better outcomes. To kick off this collaboration, MobileFuse conducted a comprehensive supply audit across […]
MobileFuseAdelaide
MobileFuse Announces New Ad Unit Suite, Unveils Industry-First Flex-Transparent Interstitial
Leading digital advertising platform delivers innovative ad units that increase monetization and optimize audience engagement potential MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced Flex Ad Units, its new ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK. Additionally, it is announcing the first available Flex […]
MobileFuse Rolls out Outstream Capabilities and AI to Fusion Video, MobileFuse’s Video Suite
MobileFuse, one of the largest in-app mobile, CTV, and DOOH advertising platforms, today released the latest version of its exclusive video offering, Fusion Video. The newest version utilizes AI to create outstream video placements, while taking into account performance and consumers when automatically building the video ad units. Fusion Video-Outstream, accessible to publishers via the […]
MobileFuse Supports Global Privacy Platform, Streamlines Privacy Regulation Adoption for Advertisers and Publishers
Leading Digital Advertising Platform is Among The First to Incorporate New IAB Tech Lab Protocol, Helping Industry Adoption of Regulations Across Markets MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it supports the Global Privacy Platform (GPP), a product of IAB Tech Lab’s Project Rearc initiative, helping the digital advertising industry […]
MobileFuse Delivers Integrated Targeting, Engagement and Measurement Capabilities; Unveils Fusion Video
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced its updated CTV targeting and measurement capabilities. Additionally, the company unveiled Fusion Video, a new CTV offering providing industry-first creative capabilities that bolster its suite of digital advertising products. Together, these updates ensure agencies and brand advertisers can engage audiences in a more […]
MobileFuse launches improved targeting for CTV and cross-channel campaigns
Fusion Video product meets demands for integrated CTV campaigns.
MobileFuse Earns TAG Platinum Certification for Industry-Leading Standards to Fight Crime, Protect Brand Safety in Digital Advertising
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced it earned the “TAG Platinum” Certification from the Trustworthy Accountability Group (TAG) for attaining all three TAG Seals, including Certified Against Fraud, Certified Against Malware, and Brand Safety Certified. MobileFuse stands as the first and only in-app and CTV exchange within the […]
MobileFuse Granted Patent for Location Verification Product, Delivers Industry-Leading Location Targeting and Measurement
Leading mobile advertising platform also experiences over 80% OM SDK opt-in rate on MFX Exchange, improving measurement capabilities for clients MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced it was granted a patent by the United States Patent and Trademark Office for its MFI Location Verification product. Additionally, the company […]
MobileFuse and Ibotta Announce Partnership, Enhance Moments-Based Targeting Solution
Global Ad-Tech Company Expands Industry-Leading Capabilities with Proprietary Combination of First-Party Moment Targeting and Ibotta’s Deterministic 1st Party Purchase Data MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a partnership with Ibotta, a leading cash back rewards platform in the United States, to combine Ibotta’s deterministic shopping data with its proprietary […]
IbottaMobileFuse
MobileFuse Acquires Enhance, Inc., Provides Industry-First SDK Integration Tools
Global Ad-Tech Company Continues Expanding Industry-Leading Capabilities with New Acquisition MobileFuse, one of the largest end-to-end in-app, DOOH and CTV advertising platforms, today announced it has acquired certain assets, platforms and patents from Enhance, Inc., the leading solution that removes “SDK barriers” between third-party services and developers. This acquisition stands as a strategic initiative to […]
MobileFuseEnhance, Inc.
MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility Planning and Audience Curation Capabilities for Brands
MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership MobileFuse will provide Near’s industry leading data intelligence offering to its customers, and offer audience segmentation and activation capabilities. Marketing Technology […]
NearMobileFuse
United StatesMobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
CuebiqMobileFuse
MobileFuse launches a “curated” open platform for selected publishers
Mobile ad platform partners with programmatic platform AppNexus to create MFX.
PublishersMobileFuseAppNexus
MobileFuse Launches Mindset Video, A Mobile Video Advertising Platform
MobileFuse’s Proprietary Technology Offers Contextualized Data; Enables Advertisers to Reach Most Receptive Audience NEW YORK – MobileFuse (mobilefuse.com), the mobile-first advertising company and leader in brand-focused media solutions, unveiled Mindset Video, a mobile video advertising platform. Mindset Video contextualizes location-based data to better understand the user mindset and optimize ads based on viewers’ real-time behaviors. […]
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