News

NBC Sports Acquires Extra NFL Game, Giving It 3 Telecasts In Season’s Penultimate Weekend

AcquisitionGlobalNBC Sports5 months ago

NBC Sports Eyes Ad Revenue Boost From Airing Super Bowl 60 and Winter Olympics in 2026

The Super Bowl will be taking place at the same time as the opening weekend of the Olympics.

UpdateGlobalNBC Sports2 years ago

NBC Sports to Shut Down The Olympic Channel in September

NBC Sports→Olympic Channel

Shut downTV · Market exitGlobalNBC Sports4 years ago

NBC Sports Ad Sales Chief Dan Lovinger Shifts to Olympics-Centric Role

NBC Sports ad sales chief Dan Lovinger has devoted much of his attention over the past two years to selling advertising for NBCUniversal’s Olympic Games in Tokyo and Beijing—and he’ll […]

UpdateGlobalNBC Sports5 years ago

Taboola, NBC Sports Expand Content Recommendation, Video Partnership 10/06/2021

Taboola→NBC Sports

UpdateWeb · Distribution dealGlobalNBC Sports5 years ago

NBC Sports Rebrands Digital and Consumer Business Division in Sports Tech Overhaul

Now that the Olympics have concluded, NBC Sports is taking the wraps off its new sports technology division, NBC Sports Next. It is a rebrand of the NBC Sports’ Digital […]

RenamedGlobalNBC Sports5 years ago

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every […]

NBC Sports Regional Networks→TVSquared

LaunchedTV · Measurement integrationUnited StatesNBC Sports7 years ago

NBC Sports Acquires The All-American Bowl, a High School Football Showcase

With viewer interest in college and NFL football surging, NBC Sports Group is adding a high-profile showcase for high school players to its portfolio, acquiring the All-American Bowl from All […]

NBC Sports→The All-American Bowl

AcquisitionEvents · AcquisitionUnited StatesNBC Sports8 years ago

With Just 48 Hours to Go, NBC Sports Says Its Super Bowl Advertising Is Finally Sold Out

The company will rake in a record-breaking $500 million in ad revenue on Sunday.

UpdateGlobalNBC Sports9 years ago

NBC Sports Says Super Bowl Advertisers Weren’t Scared Off By This Season’s NFL Protests

And last year’s first overtime game didn’t lead to a surge in overtime inventory deals.

UpdateGlobalNBC Sports9 years ago

NBC Sports Expects More Than $1.2 Billion in Ad Revenue from Super Bowl, Winter Olympics

With a little more than three months to go before NBCUniversal airs two of 2018’s biggest events—Super Bowl LII and the Winter Olympics—just four days apart, the company said it […]

UpdateGlobalNBC Sports9 years ago

NBC Sports Expects More Than $1.2 Billion in Ad Revenue From the Super Bowl and Winter Olympics

Spots for the Big Game are going for ‘north of $5 million.’

UpdateGlobalNBC Sports9 years ago

NBC Sports Group Promotes 2 Ad Sales Executives

The NBC Sports Group has promoted two of its ad sales executives: Kevin Lappen and Kevin Conroy. NBC Sports Group’s new executive vice president of ad sales and partnerships Dan […]

UpdateGlobalNBC Sports10 years ago

NBC Sports Chief Says Olympics Advertisers ‘Happy with Ratings,’ Another $30 Million Booked

With almost a week of Olympic coverage in the bag and a few discouraging viewership trends, NBC Sports chairman Mark Lazarus hopped on the phone with reporters Thursday afternoon to […]

Market dataGlobalNBC Sports10 years ago