News

Nextdoor partners with Adsquare on footfall attribution

Nextdoor partnered with Adsquare to bring independent, real-world footfall attribution to advertisers running UK campaigns.

Adsquare→Nextdoor

UpdateMeasurement · Measurement integrationGlobalNextdoor3 months ago

Nextdoor Launches AI-Powered Click Optimisation to Propel Hyperlocal Advertising

New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget Nextdoor , the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% […]

LaunchedGlobalNextdoor7 months ago

Nextdoor added AI-powered click and conversion optimization, expanded video ad formats and pilots of locally personalized ads to Nextdoor Ads Manager. It said advertisers saw an average CTR lift of 134% compared with CPM bidding in 11 months of testing.

LaunchedGlobalNextdoor11 months ago

Nextdoor Introduces AI-Driven Ad Performance Optimization and New Video Ad Formats

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Nextdoor Holdings, Inc. , the essential neighborhood network, announced AI-powered ad optimizations, new video formats, and the piloting of new locally personalized advertisements available through its advertising platform, Nextdoor Advertising Manager (NAM), to […]

LaunchedGlobalNextdoor11 months ago

Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all […]

UpdateGlobalNextdoor11 months ago

Nextdoor opened its Ads API program, letting partners such as Taradel, Boost by Lone Wolf and Unified Enterprises create, manage and report on Nextdoor campaigns for their customers.

Taradel→Nextdoor

LaunchedSocial · Buying accessGlobalNextdoor3 years ago

Nextdoor and Oracle Advertising Announce Strategic Collaboration

Collaboration will strengthen advertiser controls and optimize value on the neighborhood network Nextdoor, the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. […]

Nextdoor→Oracle Advertising

UpdateSocial · Measurement integrationGlobalNextdoor4 years ago

Nextdoor, Oracle Advertising Kick Off Strategic Collaboration

The neighborhood social network will tap the Oracle Moat measurement and marketing analytics suite.

UpdateGlobalNextdoor4 years ago

Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform

They can target specific neighborhoods or people across multiple markets.

LaunchedGlobalNextdoor4 years ago

Nextdoor Launches A Consolidated Ad Platform And Expands SMB Features

It’s your friendly neighborhood ad platform. At least, that’s the pitch by Nextdoor, a social network of neighborhood residents and businesses, as its advertising business matures. Nextdoor launched a consolidated ad platform called Nextdoor Ads (if you can believe it) on Thursday, which brings self-service tech and new formats and features to all of its […]

LaunchedGlobalNextdoor5 years ago

Nextdoor launched Nextdoor Ads, an expansion of its self-serve campaign management platform designed to help small and medium-sized businesses advertise on Nextdoor.

LaunchedGlobalNextdoor5 years ago

Nextdoor Empowers Small Businesses With the Launch of New Nextdoor Ads

New, easy-to-use advertising platform helps SMBs grow their business, achieve their marketing goals, and take part in an active valued community Nextdoor announced Nextdoor Ads, an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor. By providing a guided experience for creating and managing […]

LaunchedGlobalNextdoor5 years ago

Nextdoor Names Stephanie Lawrence Its First Head of Advertising Agency Development

She joined the neighborhood social network as a client partner in April 2020.

UpdateGlobalNextdoor5 years ago

Nextdoor Brings Back Treat Map for Halloween, in Partnership With Reese’s

People can indicate whether they are handing out treats, decorating or both.

LaunchedGlobalNextdoor5 years ago

Nextdoor Taps Juliana Jaoudi as Head of Global Enterprise Ad Sales

She had been senior director of marketing solutions for North America at LinkedIn Marketing Solutions.

UpdateGlobalNextdoor5 years ago

Nextdoor Neighborhood Sponsorships Enable Businesses to Advertise on a ZIP Code Level

Two ad formats are available: Tips & Advice Ads and Conversation Starters Ads.

LaunchedGlobalNextdoor6 years ago

How Nextdoor is pitching advertisers

Nextdoor plans to offer a self-serve ad platform and broaden its appeal to a wider range of advertisers and agencies.

UpdateGlobalNextdoor7 years ago

Nextdoor Introduces Local Deals for Targeting Specific Neighborhoods

Business, service providers and neighbors for hire can tap into hyperlocal data.

LaunchedGlobalNextdoor7 years ago

Why Nextdoor Believes It Can Be Social Media’s Next $1 Billion Advertising Machine

It plans to be the next-generation Yellow Pages.

UpdateGlobalNextdoor9 years ago