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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
20 events for Onetag
Open OnetagOnetag claims new Dynamo tool cuts CPA by 25% with zero tech fee
Onetag today launched Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers. Dynamo by OneTag The solution brings buy-side intelligence directly to the source of inventory decisioning, enabling Onetag media quality and business outcomes algorithms to work in […]
Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid
Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and […]
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. This strategic move brings together a unique intersection of premium inventory, immersive creative […]
Onetag acquires Aryel to redefine programmatic value
Onetag, the global exchange and smart curation platform, today announced the acquisition of Aryel, the Italian adtech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For the first time, […]
Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why
With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […]
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform
Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate […]
Onetag partners with Anonymised to reclaim the open web
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing and real-time cohort segmentation to Onetag’s Smart Curation platform, offering advertisers scalable, privacy-compliant audience […]
Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing […]
Onetag, Adelaide launch attention-based programmatic media planning/activation
Onetag, an AI-powered Smart Curation Platform for high media quality and better performance, today announced a partnership with Adelaide, an industry leader in attention-based media quality measurement. Onetag and Adelaide The partnership will measure Onetag’s global premium supply against Adelaide’s AU attention metric data, and make AU threshold-based targeting options available within Onetag’s Smart Curation […]
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU […]
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Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart […]
Audigent, Onetag partner to combine real-time data and AI-powered curation
Leading data activation, curation and identity platform Audigent, today announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. Audigent and Onetag By integrating Onetag’s Smart Curation technology into its own proprietary platform via Audigent’s Real Time Data API Service, Audigent’s clients will benefit from […]
Audigent & Onetag Redefining Programmatic
Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart Curation technology into its own […]
Onetag partners with Cedara to quantify emissions under GARM
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag picks Cedara for GARM Onetag will incorporate Cedara as a core element of its corporate sustainability strategy and […]
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Onetag Launches Industry’s First AI Smart Curation Platform
Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives. The Smart Curation platform […]
Onetag launches industry first AI co-pilot for programmatic media curation
Leading programmatic advertising platform Onetag today announced the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. AI co-pilot The Smart Curation platform serves as an advanced integrated media curation suite with two main approaches to innovate programmatic […]
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