PMG Expands Influencer Marketing Capabilities with Acquisition of London and New York-based Digital Voices
– Addition enhances PMG’s ability to connect culture, media, technology, and creator marketing to drive greater impact for customers globally – PMG, the global independent marketing services and technology company, announced the acquisition of London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology to deliver campaigns […]
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
It’s essential in today’s omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok’s experts on how measurement, data and privacy work […]
PMG Introduces New Strategic Planning and Insights Practice
The new practice is designed to quickly bring together data analytics with consumer and behavioral insights.
PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform
With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns FORT WORTH, Texas — PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, announced a partnership with Bidtellect, a leading content […]
PMG Launches Marketing Intelligence Platform — Meet Alli
Alli, PMG’s Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their Data in Order to Provide More Personalized Experiences to Their Customers PMG, a global, independent digital company introduced Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business […]
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