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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
6 events for Prebid
Open PrebidMicrosoft stops caching Prebid video files after shutting Xandr DSP
Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.
MicrosoftPrebidGoogle Ad Manager
Shinka Launches Enterprise-Grade Prebid Cache Ahead of Microsoft Deprecation
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]
Prebid.org Announces Prebid Mobile 3.0.0 – A Major Leap Forward In Making Mobile and In-App Inventory Biddable
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release of Prebid SDK 3.0.0, a major milestone for the open-source in-app bidding solution. This release marks a significant step forward in functionality, performance, and flexibility across both iOS and Android environments. “Prebid Mobile 3.0.0 is the result of extensive collaboration, technical […]
Prebid.org Debuts New Analytics Dashboard, Prebid Insights
Tool provides a deeper look into trends within the Prebid ecosystem Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the launch of Prebid Insights, a new, publicly available analytics dashboard designed to provide the Prebid community with a clearer view into how Prebid is evolving across the web. Built in partnership […]
Prebid Gets A Privacy Makeover With Version 8 Update
Call it “the ocho.” Prebid 8 is now live. The new version of header bidding software makes it easier to identify specific ad transactions, which could give publishers more insight into how revenue is impacted by supply-chain partners. Prebid 8 also gives publishers more granular control over how they express forms of user consent to […]
Prebid.org Unveils Professor Prebid, New Tool Designed to Streamline Header Bidding
Open source Chrome extension allows easy debugging and troubleshooting on publisher websites using Prebid.js Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of Professor Prebid, an open source Chrome browser extension which allows for easy debugging and troubleshooting on publisher websites using Prebid.js and streamlines header bidding management. Marketing […]
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