Radio streamer TuneIn acquired for $175M
Founded in 2002, TuneIn was an early player in the online music space. Unlike rivals such as Apple Music or Spotify Premium that offer ad-free, subscription-based music on demand, TuneIn focused on streaming traditional radio stations over the internet.
TuneIn To Use Radio in New Branding Campaign
TuneIn is launching a new advertising campaign created by its first-ever agency, Durham, NC-based McKinney. The campaign will launch in radio, digital and social and be followed with out-of-home in New York, San Francisco, Chicago and Boston and Los Angeles. The campaign is called “Listen Like You Mean It,” and it begins Thursday in Chicago and Boston.
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