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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
8 events for Univision
Open UnivisionUnivision and Mediahub Announce Industry-First Initiative with EDO and datafuelX to Leverage Consumer Behavior Data as Performance Currency for Major TV Ad Buys
Partnership will Enable Univision to Optimize Business Outcomes for Clients by Guaranteeing Future Performance Based on Real-Time Consumer Engagement Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and Mediahub, a leading global media agency and part of IPG, today announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to […]
EDOUnivisionMediahub
Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX
VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI — Univision Communications Inc., the largest Spanish-language content company in the U.S., announced today it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and […]
Univision And Nielsen Sign Multi-Year, Multi-Market Renewal Agreement For Audio Measurement
Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico. Spanish-language radio plays an indispensable role in appealing to […]
UnivisionNielsen Audio
Hear That? Univision Experiments With Dynamic In-Show Audio Placements
You’ve heard of dynamic product placement. So, why not dynamic audio? Spanish-language broadcaster Univision is experimenting with a new advanced TV product that dynamically swaps out the generic sounds in an episode and replaces them with a bit of branded audio. T-Mobile is Univision’s first partner for the initiative, which debuted during the Monday night […]
Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement
Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, […]
NielsenUnivision
Univision Test Drives Server-Side Header Bidding, Aims For More Video And In-App Ads
Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision […]
Univision Buys A Stake In The Onion; A New Platform Lets Consumers “License” Their Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bloomin’ Onion Spanish-language Univision purchased a stake in The Onion and its various channels (like the A.V. Club and ClickHole). Read the release. The move is part of a broad effort to reach a younger audience, and follows Univision’s recent acquisition of The Root, […]
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