AdTheorent, a Leader in Data Science and Machine Learning Optimized Advertising, to List on NASDAQ via Merger with MCAP Acquisition Corporation
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
MCAP Acquisition Corporation is sponsored by an affiliate of Chicago-based asset manager Monroe Capital LLC AdTheorent’s privacy-forward programmatic digital advertising platform uses machine learning models fueled by non-individualized statistics to drive superior campaign performance, measured by advertiser business goals Forecasted to outpace the 17.6% projected growth for programmatic digital media – a $90 billion market […]
“MCAP Acquisition Corporation is sponsored by an affiliate of Chicago-based asset manager Monroe Capital LLC AdTheorent’s privacy-forward programmatic digital advertising platform uses machine learning models fueled by non-individualized statistics to drive superior campaign performance, measured by advertiser business goals Forecasted to outpace the 17.6% projected growth for programmatic digital”Source
What this is about
Exchanges
More like this
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
NIQCadent
Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed
Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise
CadentGemini Enterpriseadvertisers
Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory
CTV publishersCadent
United StatesCadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
CadentVuePlannerYouTube Ads