AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement
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Added In-flight metrics will further enhance campaign performance AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. Adelaide’s […]
AdelaideAdTheorent
“Added In-flight metrics will further enhance campaign performance AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics fo”Source
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