Amazon’s introduction of advertising to Prime Video

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

UpdateCTV · Inventory integrationGlobalMX PlayerPrime Video3 months ago

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

LaunchedProgrammatic · Auction infrastructureGlobalAmazonAmazon Ads4 months ago

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

LaunchedCommerce · Buying accessGlobalAmazon5 months ago

Comcast Advertising gives SMB advertisers Prime Video access via Amazon Ads

Local and small-business advertisers buying through Comcast Advertising can now reach Amazon Prime Video inventory through a new Amazon Ads partnership.

Local, SMB advertisers→Comcast Advertising→Amazon Ads→Prime Video

LaunchedCTV · Inventory integrationGlobalComcast AdvertisingAmazon AdsLocalPrime Video6 months ago

Rakuten TV launches FAST cooperation with Prime Video

Rakuten TV, a FAST broadcaster, is expanding its content distribution to Prime Video through a new cooperation deal.

Rakuten TV→Prime Video

LaunchedCTV · Distribution dealGlobalRakutenRakuten TVPrime Video7 months ago

Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

Smartly→Amazon DSP→Prime Video

LaunchedCTV · Buying accessGlobalPrime Video7 months ago