Comcast Advertising
Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.
Oct 23, 2025
On 23 October 2025 Comcast Advertising made linear TV inventory biddable and targetable inside the Programmatic Private Marketplace, believed to be a first for traditional TV. The rollout is powered by FreeWheel and began in beta on Comcast's own inventory, with FreeWheel publisher clients able to enable their inventory afterwards.
SourceHow to buy
3 buying options, with the steps, what each takes and the minimum spend.
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Ad spots
6 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Exchanges
The DSPs that reach this site, and who runs its ad sales.
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Restricted categories in United States
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