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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
36 events for Comcast Advertising
Open Comcast AdvertisingComcast Advertising adds Claritas audience data to its Outcomes+ platform
Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.
ClaritasComcast Advertising
Comcast Advertising integrates Affinity Solutions purchase data
Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.
Affinity SolutionsComcast AdvertisingAdvertisers
Comcast Advertising gives SMB advertisers Prime Video access via Amazon Ads
Local and small-business advertisers buying through Comcast Advertising can now reach Amazon Prime Video inventory through a new Amazon Ads partnership.
Local, SMB advertisersComcast AdvertisingAmazon AdsPrime Video
Amazon AdsComcast Advertising and Adara launch TV-to-booking attribution for travel ads
Travel and tourism advertisers can now match TV ad exposure directly to travel bookings using Comcast Advertising's new attribution tool built with Adara's first-party deterministic data.
Travel advertisersComcast AdvertisingAdara
Comcast Advertising, Adara Launch New Measurement Tools for Travel Industry
Comcast Advertising uses Mastercard purchase data for sales attribution
Advertisers on Comcast can now measure campaign sales attribution by combining TV viewer data with Mastercard purchase records.
Comcast AdvertisingMastercard
xpln.ai & Comcast Advertising Introduces “Focus” an Attention-Based Media Package for Advertisers & Agencies
Powered by Comcast Advertising Media Solutions’ partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV […]
Comcast Advertising launches attention-based Focus ad package with xpln.ai
Advertisers and agencies can now buy premium online video and CTV impressions guaranteed to reach a set attention duration, powered by xpln.ai's measurement technology within Comcast Advertising's new Focus package.
Comcast Advertisingxpln.ai
Comcast Advertising partners with Mastercard and Marpipe on ad measurement
Advertisers using Comcast Advertising can now access advanced measurement and attribution tools built with Mastercard and Marpipe.
Comcast AdvertisingMastercard, Marpipe
Comcast Advertising adds AI ad creation via Waymark for TV ads
Small and local business advertisers can now use Comcast Advertising's new AI creative platform, built with Waymark, to create TV-grade ads and reach premium TV audiences.
WaymarkComcast Advertising
Comcast Advertising expands and launches new global Media unit
Today, Comcast Advertising, the advertising arm of Comcast, announced the expansion of its international business, including a newly launched Media Solutions division, to better align with the evolving needs of global clients and streamline media buying for advertisers across its portfolio of premium inventory. Comcast Advertising expands Internationally, Comcast Advertising’s new Media Solutions team will sell […]
Comcast Advertising Aims to Make TV Ad Buying as Simple as Social
LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and YouTube to buy premium video advertising. The goal is to open up the power of premium video to millions of advertisers. “We believe that premium video as […]
Comcast AdvertisingUniversal Adsadvertisers
Annual Comcast Advertising Report Finds Reach and Scale Across Multiscreen TV as Top Challenges for Advertisers Heading into 2025
Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer experience, targeting, and premium content as key factors when planning multiscreen campaigns Comcast Advertising released its annual Comcast Advertising Report, revealing data-based, actionable insights gleaned from billions […]
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape NEW YORK — Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In […]
Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution. Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and evaluating media across platforms, announced an expanded partnership to allow for enhanced cross-platform signal validation powered […]
Comcast AdvertisingComscore
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
Integration with TransUnion empowers agencies and brands with a better understanding of high-value audiences to drive better reach and results with addressable TV advertising Comcast Advertising and TransUnion, a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within […]
TransUnionComcast AdvertisingAdvertisers
United StatesComcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes trends of how consumers navigate […]
Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis. Comcast Advertising, the advertising division of Comcast Cable, announced the launch of its new Signal Authentication Service. This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be […]
Comcast Advertisingmeasurement companies
New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences. Analysis also finds that 94% of FAST impressions are delivered on the TV screen. Xumo and Comcast Advertising released a joint report, titled The 2023 State of FAST. This new report explores the growing usage of free ad-supported streaming […]
Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights […]
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater purchase intent compared to short-form, small-screen digital mobile Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to […]
Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the […]
Comcast Advertising reports shows how F.A.S.T. is changing streaming TV
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of F.A.S.T. and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers […]
Comcast Advertising Names James Rooke President
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress. Former Comcast Advertising President Marcien Jenckes, who is now leading the joint venture between Comcast and Charter to develop a next-generation streaming platform, will also step into the Managing […]
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions for advertisers, based on data from the perspective of viewers, advertisers and sellers. Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report […]
Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand
-The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium inventory. -It allows advertisers to connect directly with major TV and digital video providers, with a potential reach of 300 million viewers across all screens and formats, within a single campaign. Comcast Advertising announced that […]
Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across set-top box (STB) and Smart TV viewership sets. The effort is intended to help cultivate measurement innovation and new currency options for the industry. Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and […]
Comcast AdvertisingVideoAmp
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her to talk about her vision o the industry and her decision to join Comcast. She speaks about […]
Comcast Advertising Announces Industry-Wide Initiative to Bring Greater Addressability to the TV Industry
Charter and Cox Join “On Addressability” Initiative to Enable Scalable TV Addressability Encourages All TV Distributors to “Turn On” Addressable Capabilities as First Step in Enabling Addressability Across All TV Inventory Sources CANNES, France — Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), announced the launch of a […]
Comcast AdvertisingCharterCox
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