Comcast Advertising Announces Industry-Wide Initiative to Bring Greater Addressability to the TV Industry

Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]

LaunchedUnited KingdomUniversal AdsComcast AdvertisingSky MediaITV4 months ago

Comcast Advertising adds Claritas audience data to its Outcomes+ platform

Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.

Claritas→Comcast Advertising

LaunchedCTV · Data partnershipGlobalComcast Advertising4 months ago

Claritas, Comcast Advertising partner on AI-enabled Outcomes+ integration

LaunchedGlobalComcast Advertising4 months ago

Comcast Advertising integrates Affinity Solutions purchase data

Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.

Affinity Solutions→Comcast Advertising→Advertisers

LaunchedTV · Data partnershipGlobalComcast Advertising4 months ago

Comcast Advertising Adds Purchasing Data From Affinity Solutions

LaunchedGlobalComcast Advertising4 months ago

RTL completes acquisition of Sky Deutschland from Comcast

RTL now owns Sky Deutschland, consolidating two of central Europe's big broadcasters as advertisers face fewer, larger TV sellers in Germany.

RTL→Sky Deutschland

AcquisitionTV · AcquisitionGermanyRTLSKY DeutschlandComcast Advertising4 months ago