Comcast Advertising Adds Purchasing Data From Affinity Solutions

Comcast Advertising adds Claritas audience data to its Outcomes+ platform

Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.

Claritas→Comcast Advertising

LaunchedCTV · Data partnershipGlobalComcast Advertising4 months ago

Claritas, Comcast Advertising partner on AI-enabled Outcomes+ integration

LaunchedGlobalComcast Advertising4 months ago

Comcast Advertising integrates Affinity Solutions purchase data

Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.

Affinity Solutions→Comcast Advertising→Advertisers

LaunchedTV · Data partnershipGlobalComcast Advertising5 months ago

Comcast Advertising adds Affinity Solutions card data to Outcomes+

Advertisers can use credit and debit card transaction data to find households and prove campaign impact in Comcast's Outcomes+.

Affinity Solutions→Comcast Advertising→advertisers

LaunchedCTV · Data partnershipGlobalComcast Advertising5 months ago

Comcast Advertising launches Outcomes+ across traditional and streaming TV

Advertisers get AI-powered targeting and full-funnel attribution across traditional and streaming TV in Comcast's Outcomes+.

Comcast Advertising→Outcomes+→advertisers

LaunchedCTV · Measurement integrationGlobalComcast Advertising7 months ago

Comcast Advertising gives SMB advertisers Prime Video access via Amazon Ads

Local and small-business advertisers buying through Comcast Advertising can now reach Amazon Prime Video inventory through a new Amazon Ads partnership.

Local, SMB advertisers→Comcast Advertising→Amazon Ads→Prime Video

LaunchedCTV · Ad spot integrationGlobalComcast Advertising7 months ago