Comcast Advertising launches Outcomes+ across traditional and streaming TV

Comcast Advertising adds Claritas audience data to its Outcomes+ platform

Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.

Claritas→Comcast Advertising

LaunchedCTV · Data partnershipGlobalComcast Advertising4 months ago

Claritas, Comcast Advertising partner on AI-enabled Outcomes+ integration

LaunchedGlobalComcast Advertising4 months ago

Comcast Advertising integrates Affinity Solutions purchase data

Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.

Affinity Solutions→Comcast Advertising→Advertisers

LaunchedTV · Data partnershipGlobalComcast Advertising5 months ago

Comcast Advertising adds Affinity Solutions card data to Outcomes+

Advertisers can use credit and debit card transaction data to find households and prove campaign impact in Comcast's Outcomes+.

Affinity Solutions→Comcast Advertising→advertisers

LaunchedCTV · Data partnershipGlobalComcast Advertising5 months ago

Comcast Advertising Adds Purchasing Data From Affinity Solutions

LaunchedGlobalComcast Advertising5 months ago

Comcast Advertising gives SMB advertisers Prime Video access via Amazon Ads

Local and small-business advertisers buying through Comcast Advertising can now reach Amazon Prime Video inventory through a new Amazon Ads partnership.

Local, SMB advertisers→Comcast Advertising→Amazon Ads→Prime Video

LaunchedCTV · Ad spot integrationGlobalComcast Advertising7 months ago