Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes trends of how consumers navigate […]
“Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes trends of how consumers navigate […]”Source
What this is about
Publishers and platforms
Industries involved
More like this
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
United KingdomComcast Advertising adds Claritas audience data to its Outcomes+ platform
Advertisers using Comcast Advertising's Outcomes+ platform can now target and measure campaigns with Claritas' audience data and identity graph integrated directly in.
ClaritasComcast Advertising
Comcast Advertising integrates Affinity Solutions purchase data
Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.
Affinity SolutionsComcast AdvertisingAdvertisers
RTL completes acquisition of Sky Deutschland from Comcast
RTL now owns Sky Deutschland, consolidating two of central Europe's big broadcasters as advertisers face fewer, larger TV sellers in Germany.
Germany