Annual Comcast Advertising Report Finds Reach and Scale Across Multiscreen TV as Top Challenges for Advertisers Heading into 2025
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Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer experience, targeting, and premium content as key factors when planning multiscreen campaigns Comcast Advertising released its annual Comcast Advertising Report, revealing data-based, actionable insights gleaned from billions […]
“Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns Advertisers rank viewer experience, targeting, and premium content as key factors when planning multiscreen campaigns Comcast Advertising released its annual Comcast Advertising Report, revealing data-based, actionable insights”Source
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