Comcast Advertising Names James Rooke President
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In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress. Former Comcast Advertising President Marcien Jenckes, who is now leading the joint venture between Comcast and Charter to develop a next-generation streaming platform, will also step into the Managing […]
“In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress. Former Comcast Advertising President Marcien Jenckes, who is now leading the joint venture between Comcast and Charter to develop a next-generation streaming platform, will also step into the Managing […]”Source
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