Comcast Advertising launches attention-based Focus ad package with xpln.ai
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Advertisers and agencies can now buy premium online video and CTV impressions guaranteed to reach a set attention duration, powered by xpln.ai's measurement technology within Comcast Advertising's new Focus package.
Comcast Advertisingxpln.ai
“Powered by a Comcast Advertising Media Solutions partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV campaigns. Focus Xpln.ai’s advanced suite of technology, including machine learning algorithms, measures and analyses user eng”Source
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