Comcast Advertising and Adara launch TV-to-booking attribution for travel ads
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Travel and tourism advertisers can now match TV ad exposure directly to travel bookings using Comcast Advertising's new attribution tool built with Adara's first-party deterministic data.
Travel advertisersComcast AdvertisingAdara
“The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ROAS over a multi-year partnership. Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind partnership […]”Source
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