Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments
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Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights […]
“Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights […]”Source
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