New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
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Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater purchase intent compared to short-form, small-screen digital mobile Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to […]
“Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater purchase intent compared to short-form, small-screen digital mobile Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to […]”Source
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