Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
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VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across set-top box (STB) and Smart TV viewership sets. The effort is intended to help cultivate measurement innovation and new currency options for the industry. Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and […]
Comcast AdvertisingVideoAmp
“VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution, which deduplicates and measures across set-top box (STB) and Smart TV viewership sets. The effort is intended to help cultivate measurement innovation and new currency options for the industry. Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement an”Source
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