Comcast's advertising division selling Xfinity cable and local ad-supported streaming
Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.
Jan 22, 2025
MarTech Series: Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
SourceJan 22, 2025
AdTech Daily: Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
SourceJun 5, 2024
MarTech Series: Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns
SourceNov 2, 2023
MarTech Series: New Effectv Research Unveils Key Components of Success Across 40,000 High-Reaching Multiscreen Campaigns
SourceJun 2, 2023
MarTech Series: New Effectv Research Shows Summer TV Advertising May Boost Share of Voice By As Much as 36%
SourceMar 12, 2023
AdTech Daily: New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
SourceFeb 23, 2023
MarTech Series: New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
SourceNov 1, 2022
MarTech Series: New Effectv Research Shows Political Advertising is Most Effective When Optimized Across Streaming and Linear TV
SourceApr 13, 2022
MarTech Series: Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
SourceSep 30, 2021
MarTech Series: Effectv Introduces New Opportunities for Advertisers to Reach Their Audience on Comcast Xfinity X1
SourceNov 24, 2020
AdTech Daily: Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages
SourceEach ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
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