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Effectv

Comcast's advertising division selling Xfinity cable and local ad-supported streaming

www.effectv.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Update

Jan 22, 2025

MarTech Series: Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution

Source
Update

Jan 22, 2025

AdTech Daily: Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution

Source
Update

Jun 5, 2024

MarTech Series: Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns

Source
Launched

Nov 2, 2023

MarTech Series: New Effectv Research Unveils Key Components of Success Across 40,000 High-Reaching Multiscreen Campaigns

Source
Update

Jun 2, 2023

MarTech Series: New Effectv Research Shows Summer TV Advertising May Boost Share of Voice By As Much as 36%

Source
Update

Mar 12, 2023

AdTech Daily: New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers

Source
Update

Feb 23, 2023

MarTech Series: New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers

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Update

Nov 1, 2022

MarTech Series: New Effectv Research Shows Political Advertising is Most Effective When Optimized Across Streaming and Linear TV

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Update

Apr 13, 2022

MarTech Series: Comcast’s Effectv Taps Comscore for Local TV Measurement Currency

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Launched

Sep 30, 2021

MarTech Series: Effectv Introduces New Opportunities for Advertisers to Reach Their Audience on Comcast Xfinity X1

Source
Update

Nov 24, 2020

AdTech Daily: Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages

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Launched

Dec 1, 2019

AdTech Daily: Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Source
Launched

Nov 21, 2019

MarTech Series: Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Source

Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

CTV
TV

Restricted categories in United States

What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
All ad rules →

Categories

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