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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
13 events for Effectv
Open EffectvEffectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions NEW YORK — Today Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced their intention to partner to deliver attribution for automotive advertisers across […]
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Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns
Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint This capability is especially valuable for political and auto advertisers looking to reach local, regional, and market specific audiences Effectv, the sales division of Comcast Advertising, announced the official […]
New Effectv Research Unveils Key Components of Success Across 40,000 High-Reaching Multiscreen Campaigns
The analysis identifies critical elements underpinning top-performing multiscreen campaigns, revealing that 88% included FAST channels and 96% included news. Effectv released the results of new research examining the shared components of the highest reaching multiscreen campaigns, and recommended a set of specific tactics that can help advertisers maximize audience reach across platforms and services. “In […]
New Effectv Research Shows Summer TV Advertising May Boost Share of Voice By As Much as 36%
Effectv’s analysis shows some marketers reduce advertising during the summer, despite the strong, continued consumption across all seasons. Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may […]
New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the games for an average of 9.25 hours per household. Findings also reveal March Madness ads reach more than double the households per commercial compared to the average program. Effectv today released new […]
New Effectv Research Shows Political Advertising is Most Effective When Optimized Across Streaming and Linear TV
-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV -Study suggests that political advertisers allocate 10-20% of their investment to ad-supported streaming with the remaining investment to traditional TV Effectv released a new research study highlighting the importance of streaming advertising […]
Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform. Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the advertising sales division of Comcast Cable, announced that Effectv will be using Comscore’s local TV measurement solution as a new form of currency. Marketing Technology News: […]
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Effectv Introduces New Opportunities for Advertisers to Reach Their Audience on Comcast Xfinity X1
From a virtual Auto Showroom to a Career Center, Effectv offers clients new avenues to engage with consumers on the biggest screen in the home via the “Award-Winning Xfinity Voice Remote.” Effectv, the advertising sales division of Comcast Cable, today announced a series of innovative opportunities for advertisers to reach their audiences through Xfinity X1, […]
Effectv Launches New Division to Better Serve Advertisers’ Evolving Needs for Audience Delivery within Changing TV Marketplace
Today, Effectv, the advertising sales division of Comcast Cable, announced the creation of a new Sales Development function, led by former Regional Vice President at Effectv, Dawn Lee Williamson. She will report into Pooja Midha, Chief Growth Officer, Comcast Advertising. Marketing Technology News: ReliaQuest Announces New Board Member And Chief Marketing Officer “The media landscape […]
Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages
The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained TV presence earlier in their life cycles. NEW YORK — Effectv, the advertising sales division of Comcast Cable, released a new report in partnership with VAB entitled “The Halo Effect: TV as a […]
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to “business outcomes” says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. It’s part of the changes taking place in the local cable TV marketplace during the pandemic, she […]
Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising
Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse NEW YORK — Effectv, the […]
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