Comcast’s Effectv Taps Comscore for Local TV Measurement Currency
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The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform. Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the advertising sales division of Comcast Cable, announced that Effectv will be using Comscore’s local TV measurement solution as a new form of currency. Marketing Technology News: […]
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“The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform. Comscore, Inc., a partner for planning, transacting and evaluating media across platforms, and Effectv, the advertising sales division of Comcast Cable, announced that Effectv will be using Comscore’s local TV measurement solution as a new form of currency. Marketing Technology News: […]”Source
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