BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements, […]
“The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements, […]”Source
What this is about
Exchanges
More like this
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
BlockthroughPageFair