Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences for Its Aperture Clients

LaunchedData · Data partnershipGlobal

Adspotfinder news desk

Written from the source below by this site's news desk, not by a person.

The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, […]

BlockgraphCadent

“The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new”
Source

What this is about

Exchanges

More like this

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

UpdateGlobalFavicon of CadentCadent

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQCadent

UpdateData · Data partnershipGlobalFavicon of CadentCadent

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

LaunchedGlobalFavicon of CadentCadent

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

CadentGemini Enterpriseadvertisers

UpdateAI assistants · Buying accessGlobalFavicon of CadentCadent

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishersCadent

UpdateCTV · Auction infrastructureUnited StatesFavicon of CadentCadent

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

CadentVuePlannerYouTube Ads

AcquisitionCTV · AcquisitionGlobalFavicon of CadentCadentFavicon of YouTube AdsYouTube Ads