Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

UpdateGlobalCadent3 months ago

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ→Cadent

UpdateData · Data partnershipGlobalCadent4 months ago

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

LaunchedGlobalCadent4 months ago

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

Cadent→Gemini Enterprise→advertisers

UpdateAI assistants · Buying accessGlobalCadent5 months ago

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishers→Cadent

UpdateCTV · Auction infrastructureUnited StatesCadent8 months ago

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

Cadent→VuePlanner→YouTube Ads

AcquisitionCTV · AcquisitionGlobalCadentYouTube Ads10 months ago