City AM becomes first UK publisher to ban ad blockers
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City A.M has become the first U.K. publisher to ban readers which have ad blocking software enabled on their browsers. The free business and financial newspaper has found 20 per cent of its 1.2 million monthly visitors have ad blockers installed. It plans to extend the trial later on, and depending on the outcome will also consider the potential for subscription models.
“City A.M has become the first U.K. publisher to ban readers which have ad blocking software enabled on their browsers. The free business and financial newspaper has found 20 per cent of its 1.2 million monthly visitors have ad blockers installed. It plans to extend the trial later on, and depending on the outcome will also consider the potential for subscription models.”Source
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