Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition […]
Digital TurbineAdColony
“Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition […]”Source
What this is about
Publishers and platforms
More like this
Affle buys AdColony's ad tech assets from Digital Turbine
Affle is acquiring AdColony's ad technology assets from Digital Turbine, adding mobile ad inventory and technology to its platform.
Digital TurbineAdColonyAffle
Digital Turbine deepens Google Cloud AI partnership for mobile ads
Advertisers and publishers on Digital Turbine's mobile platform get new AI-powered optimization and recommendation tools through its deepened Google Cloud partnership.
Google CloudDigital TurbineAdvertisers, Publishers
TIM and Digital Turbine Announce Partnership to Enhance Mobile User Experience in Brazil
The Partnership Will Bring DT’s Personalized App Recommendations and Seamless Mobile Experiences to Tim Users AUSTIN, Texas and RIO DE JANEIRO — TIM Brazil, 5G leader in Brazil, and Digital Turbine, the company that connects the mobile ecosystem through innovative experiences, have announced a strategic partnership to enhance the smartphone experience for millions of TIM […]
Digital TurbineTIM Brazil
Brazil‘We’re In The Firmware’: Digital Turbine Unlocks the Potential of Mobile App Advertising
CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]
Digital Turbine to Deliver Green Mobile Advertising Solutions Powered by Scope3
DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT’s 100% direct supply Digital Turbine, Inc., the mobile ad platform that powers smarter advertising, today announced it is partnering with Scope3, the market leader in the mission to systemically […]
Digital Turbine merged the AdColony Exchange into DT Exchange (formerly Fyber Marketplace), giving publishers a single access point for revenue and reporting.
AdColony ExchangeDT Exchange