Gameloft Advertising Solutions Adopts the OpenDirect 1.0 Technical Specification for its Premium Programmatic Sales

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Paris – Gameloft Advertising Solutions strengthens its position in the programmatic market and announces the implementation of the OpenDirect 1.0 protocol for its Premium programmatic sales. This new, automated programming interface (API) standard is designed for the purchase and sale of premium inventory and offers advertisers exceptional efficiency in setting prices and delivering reserved inventory. […]

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“Paris – Gameloft Advertising Solutions strengthens its position in the programmatic market and announces the implementation of the OpenDirect 1.0 protocol for its Premium programmatic sales. This new, automated programming interface (API) standard is designed for the purchase and sale of premium inventory and offers advertisers exceptional efficiency in setting prices and delivering reserved inven”
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