Hulu Draws in 25 Million Subscribers, Almost $1.5 Billion in Ad Revenue
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Last year, Hulu expanded its library and found continued success with original programming like The Handmaid’s Tale. It paid off, and by the end of 2018, the company reached 25 […]
“Last year, Hulu expanded its library and found continued success with original programming like The Handmaid’s Tale. It paid off, and by the end of 2018, the company reached 25 […]”Source
Publishers and platforms
Amazon DSP connects to Disney's ad exchange DRAX
Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.
Amazon AdsDraxDisney+, ESPN, Hulu
Disney completes buyout of NBCUniversal's Hulu stake
Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.
Thanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1 Billion
Hulu’s biggest year—as the company launched a live TV service and the critically-acclaimed The Handmaid’s Tale—paid off for the streaming service as its 2017 advertising revenue topped $1 billion for […]
Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY
Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]
Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising
The streaming giant is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content.
HuluTremor Video