LadBible sees 160% digital ad revenue bump from monetizing social audience
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Readers that click through to any publisher’s article page from a social platform tend to read that one story then leave. Known as flyby readers they’re not classed as loyal to that publication, nor are they easy to track. LadBible, which relies on social referrals for 90% of its traffic, has found a way to unlock that audience data.
“Readers that click through to any publisher’s article page from a social platform tend to read that one story then leave. Known as flyby readers they’re not classed as loyal to that publication, nor are they easy to track. LadBible, which relies on social referrals for 90% of its traffic, has found a way to unlock that audience data.”Source
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