MediaAlpha adds Open Bidding for performance marketing publishers
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Publishers selling performance marketing on MediaAlpha can run one real-time auction across all current and future demand partners.
Demand partnersMediaAlphapublishers
“LOS ANGELES – MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inven”Source
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