Nexxen lets external AI agents connect to its ad platform via MCP
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Advertisers' AI agents can now connect to Nexxen's ad platform for planning, activation and buying through new open-protocol integrations including MCP.
AI agentsNexxen
“One of the first platforms to support both in-platform AI usage and external agent integrations nexAI embeds AI agents across planning, activation, optimization and monetization, within a platform that unifies demand, data and supply Nexxen, the advertising technology platform powered by unique data and media, announced the next evolution of nexAI, with interoperability capabilities that allow […]”Source
What this is about
Exchanges
More like this
Nexxen standardises Smart TV home-screen ad specs across OEMs
Nexxen has standardised the specifications for Smart TV home-screen ad units across device makers (OEMs), simplifying how advertisers buy and activate that inventory.
NexxenSmart TV OEMs
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications will enable advertisers to more seamlessly activate campaigns within […]
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform (“DSP”), Nexxen DSP, that enables brands and advertisers to ingest, […]
Nexxen deepens its Acxiom data partnership for audience intelligence
Nexxen expanded its partnership with Acxiom, folding Acxiom's audience data into Nexxen's Discovery tool that advertisers use to plan campaigns.
AcxiomNexxen
Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen […]