Taptica Shells Out $17 Million To Acquire Facebook Marketing Partner AreaOne
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Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]
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“Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]”Source
Exchanges
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Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
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Programmatic Companies Taptica and RhythmOne Merge in $176 Million Deal
The 2 publicly listed outfits will form a new group 50% owned by investors in the former.
Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison […]
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