Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint
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Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two companies’ combined technology will facilitate direct relationships between advertisers and publishers, promoting a more transparent and efficient media exchange. This […]
“Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two companies’ combined technology will facilitate direct relationships between advertisers and publishers, promoting a more transparent and efficient media exchange. This […]”Source
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