The Westwood One Advertiser Guarantee
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Advertisers just want their advertising to work. They judge those results by how much sales increase. Advertisers sort of believe radio works, but without the kind of instant ratings they get with TV, and instant data they get with digital, radio can be kind of a crap shoot for them. Is Westwood One about to start a trend to change all that? Will this lead to more revenue for radio? We asked the person who introduced the new program, EVP of Corporate Marketing for Cumulus Media and President of Westwood One Suzanne Grimes.
“Advertisers just want their advertising to work. They judge those results by how much sales increase. Advertisers sort of believe radio works, but without the kind of instant ratings they get with TV, and instant data they get with digital, radio can be kind of a crap shoot for them. Is Westwood One about to start a trend to change all that? Will this lead to more revenue for radio? We asked the p”Source
What this is about
Publishers and platforms
Industries involved
More like this
Westwood One Signs Exclusive Deal For AI Weathercaster
Super Hi-Fi, developer of Weathercaster, has signed an agreement giving Westwood One exclusive rights to market and monetize the AI-generated weather service. Weathercaster employs AI algorithms to deliver accurate, timely weather information to radio stations.
Super Hi-FiWestwood One
Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions
Custom Operating Management System is a First for Podcasting – Providing Speed, Transparency, Accuracy, and Flexibility for Advertisers CUMULUS MEDIA’S Westwood One, the largest audio network in America, has selected Placements.io, the leader in revenue and billing management for media companies, to create a custom operating management system that will integrate with Megaphone, the largest […]
Westwood OnePlacements.io
Imperative Signs Podcast Deal With Westwood One
Westwood One has announced a partnership with Imperative Entertainment’s podcast division to monetize, market, and distribute all Imperative Entertainment’s existing and upcoming podcast releases. So, who’s on their roster?
AdvertisersWestwood OneImperative Entertainment