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Trainline partners with Lumen Research to measure ad attention
Advertisers on the Trainline app can now get attention measurement from Lumen Research, which found Trainline ads earn double the attention of standard mobile display.
Lumen ResearchTrainlineAdvertisers
Trainline scales programmatic ads in Europe with PubMatic
Publisher Trainline is expanding its partnership with PubMatic, using its Commerce technology to scale onsite and offsite programmatic advertising across Europe.
Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia “Commerce” per scalare le campagne in programmatic in tutta Europa
PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e […]
Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l’Europe
PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d’utiliser les données […]