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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

Adform and RTL AdAlliance enable programmatic addressable TV buying

Advertisers can buy RTL AdAlliance's addressable TV inventory programmatically through Adform, starting in Austria before a wider European rollout.

AdformRTL AdAlliance

UpdateTV · Inventory integrationAustriaFavicon of AdformAdformFavicon of RTL AdAllianceRTL AdAlliance

RTL AdAlliance to sell ORF's TV inventory internationally

Advertisers can now buy ORF's Austrian TV inventory internationally through RTL AdAlliance, which now represents its ad sales abroad.

RTL AdAllianceORF

UpdateTV · Sales representationAustriaFavicon of ORFORFFavicon of RTL AdAllianceRTL AdAlliance

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