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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
MexicoGrupo IMU designa a Hivestack como su primera plataforma de oferta (SSP) para exteriores digitales programáticos (DOOH) en México.
Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, […]
Grupo IMUHivestack
Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico
Partnership Expands Entravision’s Position in the Rapidly Growing Connected Television Marketplace Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media […]
TV Azteca and Vault AI Launch Audience Insights in Mexico
TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, “Real Unscripted”, a consumer insights prediction platform for unscripted content. As a pioneer of artificial-intelligence-driven market research for entertainment content, Vault AI is rapidly disrupting traditional research methodologies which use surveys […]
Vault AITV Azteca
The Rationale Behind S4 Capital’s Acquisition Of Digital Agency Circus Marketing
S4 Capital, Martin Sorrell’s scrappy new holding company, acquired Mexico City-based multicultural digital content agency, Circus Marketing, on Wednesday – its 11th deal in just over a year. Here’s why: an expanded footprint, more capacity in existing markets and data, data, data. “It’s a smart deal that makes sense for their strategy,” said Jay Pattisall, a […]
Circus MarketingS4 Capital
Grupo Acir Renews and Expands Relationship with Triton Digital to Measure Their Digital Audio Audience
MEXICO CITY – Triton Digital®, a leading technology provider for the global audio industry, announced that Grupo Acir, a Mexican media company specializing in the operation of radio stations, has expanded its relationship with Triton Digital for the delivery, monetization, and now measurement of its digital audio content. Grupo Acir renews and expands its relationship with […]
Grupo AcirTriton Digital
Dentsu Aegis Network Acquires Leading Digital Agency Flock and Launches Isobar in Mexico
NEW YORK – Dentsu Aegis Network announces the acquisition of Flock Advertising (“Flock”), a well-known and highly awarded full service creative digital agency in Mexico. The acquisition of Flock will further enhance Dentsu Aegis’ growing digital profile, add a strong creative and production capability to complement its historic focus on media services in Mexico, and […]
Dentsu Aegis NetworkFlock
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