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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
South AfricaAccenture to Acquire King James Group, One of the Largest Independent Creative Agencies in South Africa
This is the first planned acquisition for Accenture in South Africa and on the African continent Accenture has entered into an agreement to acquire King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services. The move will strengthen Accenture Interactive’s focus on putting creativity at the center […]
AccentureKing James Group
Triton Digital Partners with 365 Digital to Amplify Programmatic Audio Advertising in South Africa
LONDON – Triton Digital®, the leading technology provider to the global audio industry, announced a partnership with South Africa’s leading digital publisher solutions company, 365 Digital, whereby 365 Digital will leverage the industry’s leading programmatic audio marketplace, a2x®, and promote the benefits and efficacy of the digital audio channel to publishers and advertisers throughout South Africa. “We […]
Triton Digital365 Digital
Want To Buy Programmatically In Africa? Check Out Publisher Coalition SouthernX
South African buyers and sellers knew from looking at their peers in the US and UK that they needed to develop a programmatic strategy. But publishers were initially reluctant because of the cost of programmatic tech and the old fear that buying in an RTB environment devalued inventory. This concern led WPP to help create […]
PublishersSouthernXAdvertisers
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