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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
12 events for 33Across
Open 33Across33Across and MediaWallah Partner to Innovate Data Onboarding and Identity Resolution for Programmatic Campaigns
New Partnership Integrates MediaWallah’s ID Graph and 33Across’ Lexicon to Enable Seamless, Scaled Campaign Activation Across All Browsers and Platforms 33Across,an addressable infrastructure designed for the open web, and MediaWallah, an identity-by-design solution, announced a new strategic data partnership that streamlines the data onboarding process and scales campaign activation across more than 30 opted-in programmatic platforms. […]
33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting
Partnership Enhances Programmatic Media Buying Efficiency and Strengthens Targeting Strategies Beyond Third-Party Cookies 33Across, an addressable infrastructure designed for the open web, announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers […]
33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale
NextRoll Using 33Across’ Lexicon Identity Resolution Technology to Build Cookieless Segments And Execute Retargeting Tactics Across The Open Web 33Across, an addressable infrastructure designed for the open web, announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with […]
33Across Drives Ad Tech Innovation Through Partnership With Google Cloud
With Exponential Growth, 33Across Will Leverage Google Cloud Infrastructure in Order to Support Audiences Beyond Third-Party Cookies 33Across, a publisher technology platform designed for the open web, showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally […]
33Across Programmatic Trend Report: Investing in a Cookieless Future
Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth, but 33Across’ recent programmatic study argues quite the opposite. In fact, as demand increases spend on cookieless inventory, CPMs will continue to slowly rise.
33Across Launches New Programmatic Video and Display Ad Units
Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue to publishers without interrupting the user experience. These new products add to the company’s expansive […]
33Across Identifies Peak Engagement Points for Online Ads Based on Viewability and Time-in-View
Analysis Reveals More than Half of User Ad Engagement Starts After 15 Seconds In View NEW YORK – 33Across, a global publisher monetization platform, announced the results from its analysis of online advertising performance, measuring both the viewability of ads and the length of time an ad is in view and how these two factors […]
33Across Launches Real Display Pro to Boost Publisher Revenue, Extend Value of Buyer Campaigns
Improves Standard Ad Units With Real-Time Viewability NEW YORK – 33Across, a global publisher monetization platform, launched Real Display Pro™, a fundamentally new way for publishers and buyers to ensure higher viewability of standard IAB ad units on desktops, tablets, and mobile devices. “Given the importance of validated user traffic and highly viewable supply to […]
33Across Partnership With MediaMath Raises Industry Bar For Online Ad Viewability and Fraud Tolerance
Ad Tech Pioneers Lead Industry Wide Flight to Quality NEW YORK – 33Across announced a partnership with MediaMath to enable clients of MediaMath’s TerminalOne Marketing Operating System to access 33Across’ 100 percent in-view, guaranteed fraud-free placements through MediaMath’s Deal Discovery app, including preferred, priority deals. “As a MediaMath OPEN Partner, we’re able to accelerate adoption […]
33AcrossMediaMath
33Across Launches 100% Viewability Platform in APAC Markets; Nielsen Expands Digital Ad Ratings in Asia
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; […]
33Across First To Guarantee 100 Percent Online Ad Viewability and Block Fraud with Launch of Real Platform
NEW YORK – 33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent […]
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